Dor built our Google account, grew it, and stayed with us for years — until we moved it in-house. Even then, we asked him to join and run it from the inside. He became an integral part of our marketing team, even as a part-time freelancer.
Dor ran Oribi’s paid YouTube, Google and Meta for almost a year and a half — right up until the sale to LinkedIn — and delivered significant results. A full partner in strategy and creative.
A year and a half of steady improvement — and above all, a structured, serious process. He felt like part of the team and knew our product and customers inside out.
When I decided to break into the US market, Dor built the strategy with me and turned the campaigns profitable. Because of him I sold in the US, grew the brand and increased revenue.
I came to Dor after failed attempts with other media buyers. He measures every step, runs tests, and treats the business like it’s his own.
From the first month things looked different: ad costs went down and revenue went up significantly. His experience saved us hundreds of thousands and grew our top line.
Receipts, not promises.
- Dec 2023
7 steps to a $27K-profit Black Friday month
E-commerce · Black Friday campaign
$27Kmonthly profit - Nov 2023
From total shock to 4.5 ROAS — an online store through a national crisis
E-commerce · recovering performance after October 7, 2023
4.5×ROAS - May 2020
How a marketing SaaS acquired 443 new users with Facebook ads
SaaS · Facebook paid acquisition
443new users
Four non-negotiables that decide your bottom line.
Most accounts don’t fail on bidding. They fail upstream — on the audience, the offer, the tracking, or not knowing what a customer actually costs.
Define the audience
Their desires, goals, needs, fears and pain points — so every ad speaks to someone real.
Creative that sells
Nail the unique value and the offer, then create, test and learn — fast, in tight loops.
Flawless tracking
Pixels, conversions API, GA4 and attribution set up properly — once — so you never have to question the data again.
A dashboard for profit
One view that factors in your real costs — so you have control and certainty over profit and customer volume, not just ROAS.
Four steps to the profit you’re after.
- 1
Onboarding & research
We dig into your numbers, your customers and your competitors before a single dollar is spent.
- 2
The marketing plan
I build your paid-media plan from scratch — or tighten the one you already have.
- 3
Creative & setup
We produce the ads together and lock in the technical side: tracking, feeds, audiences, dashboard.
- 4
Start selling
Launch, read the data, cut what doesn’t work and scale what does — every week.
Not a 360 agency. On purpose.
Hi — I’m Dor Amsalem. I believe most of us can’t do everything well, so you and I should focus on what actually moves the business.
That’s why I don’t sell every marketing service under the sun. No SEO retainers, no social calendars, no “brand refresh.” I focus on one thing: getting the businesses I work with far more paying customers through paid ads and creative.
I’ve worked with founders from day-one launches to companies on their way to an acquisition — and these days I’m bringing that same playbook to brands in the United States.
Getting better, every day. — Dor
Let’s see if we’re a fit.
Five quick questions. I read every one personally.